Born in racing. Built in the Czech Republic.Superior has been pushing limits for over 30 years. Developed and produced by BIKE FUN International in the Czech Republic, our bikes carry racing in their DNA. From early partnerships with legends like Bart Brentjens, through years of World Cup wins with JB Brunex Superior Factory Racing, to today´s collaboration with Olympic champion Jaroslav Kulhavý – our heritage speaks for itself.Our mission is simple: to create high-performance bikes that are accessible to more riders. We develop every model in-house to deliver the best possible ride experience. Speed, lightness, and purity – these three values define the Superior brand and shape every bike we create.Our bikes are designed in-house, tested in real-world conditions, and built with attention to every detail. Backed by racing experience, smart engineering, and honest craftsmanship – that´s what makes Superior the right choice. Whether it´s race bikes, e-bikes, or city commuters, the same values apply across the range.Visit us at CYCLINGWORLD EUROPE 2026 to discover our latest models and innovations.

We will publish the exact stand location here shortly before the show.