CUBE was established in 1993 by Marcus Pürner in the town of Waldershof, in the Fichtel Mountains in Bavaria’s Upper Palatinate district, and is still managed by the owner. Even as it has constantly grown to enjoy international success in well over 60 countries, CUBE has remained loyal to the area and is an important employer in the region, providing work for over 1,000 employees. As only new ideas can get the world rolling, we never stop working on ourselves or on developing the perfect bike. Driven by the aspiration to get the maximum out of each bicycle, our development team works constantly on better materials, designs and optimised manufacturing methods. Smart innovations, sophisticated technologies, optimal material compositions and their creative implementation to suit the intended purpose – every ounce of our passion and know-how is embedded in each bike. With aero-optimised bikes for the Tour de France, gravity bikes for the Downhill World Cup, lightweight wheels for next-gen bikes, everyday and touring bikes or new mobility solutions for the urban domain, we focus on getting all disciplines on two wheels moving. Alongside virtually all product types in the e-bike and bike segments, we also have an extensive collection of clothing and accessories in our portfolio.

We will publish the exact stand location here shortly before the show.