The reference for aerodynamics, integrative product design and uncompromising performance in cycling: Factor represents the absolute high-class of modern carbon racing bikes. The roots of the British engineering firm from Norfolk lie in motor racing and in collaborations with brands such as Ferrari, Lamborghini and various Formula 1 teams. Their premiere in the bicycle cosmos was a hyper bike for the prestigious automotive brand Aston Martin. In 2013, the decision was made to produce racing bikes in series, for which Factor brought in Rob Gitelis, Baden Cooke and David Millar, who have expertise in the bike industry and professional cycling. Since then, Factor has been producing racing bikes that are unique with their integrative design and unconditional dedication to performance. Highest engineering skills and precise production in uncompromising quality characterize Factor frames.

We will publish the exact stand location here shortly before the show.