Anno 2017, we started to roast coffee for cyclists because we believe that drinking good coffee and cycling belong uniquely together. Today we still believe the same but we have been grown to a coffee company with own roastery, coffee bar, event team and European online presence. We source better coffees every day and develop lasting partnerships with current farmers and finding new ones. We partner with the biggest cycling brands in the world and the most professional cycling teams and athletes like team Visma-LAB, team Canyon//SRAM and the Dutch national team.We opened our own coffee bar in October 2023 to caffeinate the local gravel cyclists too as we are located near a beautiful area of heath grounds below Eindhoven.We encourage you to try our coffees or subscriptions online, share our story to your (not necessarily) cycling friends and feed the passion for coffee and cycling together with us! Please come and find us during the Cycling World event so we can share a coffee and cycling stories together. Till that time:Get your bike, push hard and start earning our coffee. BE MAGISTRALE

We will publish the exact stand location here shortly before the show.