IRIS envisions a world in which every woman can access and enjoy cycling, free from societal scrutiny, inspection, or judgment, so that everyone can have fun and feel the transformative power of the ride. We exist as the ally, advocate, and catalyst, empowering women to ride with colourful confidence and express their individuality through bold, unique designs. Founded by former Dutch National Road Champion Iris Slappendel after retiring from a 12-year professional racing career, we create cycling apparel that combines performance, style, and fun. Every collection is a carefully curated limited run, designed for all genders and sizes, enabling riders to stand out and express themselves on the bike. From high-performance fabrics and precision fit to sustainable OEKO-TEX and BLUESIGN-certified materials, every detail reflects our commitment to quality, responsibility, and longevity. Overproduction is avoided, faulty items are repaired, and leftover fabrics become part of our Revamp Collection. Beyond apparel, we’re dedicated to building community and inspiring the next generation. Through the School of Rocks program, group ride discounts, local cycling events, and our ambassador program full of people driving positive change, we celebrate inclusivity, connection, and empowerment both on and off the bike. Ride with colourful confidence.

We will publish the exact stand location here shortly before the show.