Michelin has stood for pioneering mobility solutions for over 130 years. As early as 1891, we revolutionized cycling with the first removable and repairable bicycle tire with an inner tube. Today, we are the technical partner of Team Picnic Post NL as well as a partner of the UCI Mountain Bike World Series, and we develop our products in close collaboration with professional athletes to meet the highest standards of performance and reliability. We drive innovation and sustainability forward – through continuous research and with a clear goal: to completely switch global production to bio-based, renewable, or recycled materials by 2050.

We will publish the exact stand location here shortly before the show.