There is a common thread running through everything we do and why we do it. This thread stands for... – those who break new ground. – those who draw clear boundaries out of conviction. – above all, those who want to leave something lasting behind. Drawing a line is nothing new for Orbea. We've been doing it for years. But now we're talking about it. Dare to dream. We're not afraid to break new ground, to work together to get better and better, and to act with courage. True progress means questioning standards. Stay true to yourself. We draw every line consciously. It reflects an attitude. We choose values, respect, and cooperation; and we do so out of conviction and because we want to do things better. Creating something that lasts. Progress means not only moving forward, but choosing the right direction. We want to leave a positive mark—for those who come after us. Every line you draw defines your path. It takes you further. It stands for an attitude that you show. It determines what traces you leave behind. How can we prove that we really believe in this? Draw The Line.

We will publish the exact stand location here shortly before the show.