At PEARL iZUMi, we believe that cyclists are born to break away — to carve their own path and embrace the freedom only a bike ride can bring. That craving for adventure, the deep connection to your surroundings, and the pure focus on the ride — it’s all part of our shared DNA. Our mission is simple: to support you on every ride, whether short or long. We take care of the smallest details in your gear, so you can focus on the bigger picture — the scenery, the moment, and the freedom of riding itself. We’re here to inspire a spirit of freedom, performance, and a lifelong love of cycling — not just for today’s riders, but for the generations to come. And we’re committed to making a positive impact on people, communities, and the planet. What drives us? Five core values that shape every decision we make. You’ll find them etched into the floors and walls of our headquarters — but more importantly, in the heart of every PEARL iZUMi employee.

We will publish the exact stand location here shortly before the show.