Sox Footwear is a South African sock brand, launched in 2016 with one clear goal: to deliver top-performing socks for athletes, made locally and built to last. All our designs are born in-house at the Sox Factory in Pretoria, South Africa. Each one is handpicked with a cheeky nod to the latest colour and pattern trends. The designs are curated to suit various individuals whether that is to blend in our stand out. We use a unique blend called PolyLon36 — a durable yet soft yarn developed for comfort, stretch, and longevity. Every sock is knitted to spec at our own factory. Sox Footwear socks deliver comfort, bold design, and performance. With breathable mesh, reinforced toe and heel, seamless toe construction, and targeted arch support. We back it with a 5-year quality guarantee. Our cutting-edge direct-to-garment (DTG) print technology redefines sock design by delivering vibrant, fade-resistant colour that stand the test of time.

We will publish the exact stand location here shortly before the show.