This is the difference.At SQlab, we don’t believe in guesswork. Every innovation starts in the Lab – the heart of our research and development. Here, science, biomechanics, and cuttingedge technology come together to redefine the riding experience.We measure. We analyze. We optimize.From pressure mapping to extensive field testing, every product is backed by data and designed with ergonomic precision. The SQlab Lab is where riders’ needs meet science, ensuring that comfort, performance, and health are not just promises, but proven facts.But innovation doesn’t stop with technology. It’s about rethinking cycling ergonomics from the ground up. Every curve of a saddle, every millimeter of a grip, every design decision follows one simple principle: it has to work better – for every rider.The SQlab Lab is not just a place. It’s a mindset. A commitment to making cycling healthier, more efficient, and more enjoyable. Because when science meets cycling, you feel the difference.

We will publish the exact stand location here shortly before the show.